1. Introduction
Welcome to ER:LC Billboards ("we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it. This policy applies to all information collected through our website and any related services, sales, marketing, or events.
2. Information We Collect
We collect personal information that you voluntarily provide to us, as well as information that is automatically collected when you use our services.
- Personal Identification Information: When you register for an account, we may collect your name, email address, username, password, and other contact or authentication details.
- Technical and Usage Data: We automatically collect certain information when you visit, use, or navigate the platform. This may include your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and other technical information.
- Server and Game-Related Information: We store data related to your ER:LC server configurations, billboard content, and performance analytics to provide our core services. This may include server IDs and content you choose to display.
- Payment and Transaction Information: If you make purchases, we use third-party payment processors (e.g., Stripe, PayPal). We do not store your full credit card number, but we may retain transaction details, purchase history, and subscription information.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect and store your information. This helps us to remember your preferences, secure your account, and analyze site traffic and trends.
3. How We Use Your Information
We use the information we collect for various business purposes, including:
- To Provide and Manage Our Services: To create and manage your account, provide customer support, and ensure the operational functionality of the platform.
- To Personalize Your Experience: To understand how you use our services and to personalize content, recommendations, and user experience.
- For Security and Fraud Prevention: To monitor for security threats, prevent fraudulent activity, and enforce our terms of service.
- To Communicate With You: To send you administrative information, service updates, and marketing communications (where you have opted-in).
- For Analytics and Improvement: To analyze usage patterns, conduct research, and improve the features and functionality of our platform.
- To Comply with Legal Obligations: To respond to legal requests from public authorities and to comply with applicable laws and regulations.
4. Data Sharing and Disclosure
We only share your information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.
- Service Providers: We may share your data with third-party vendors, contractors, and agents who perform services for us (e.g., cloud hosting, payment processing, data analytics).
- Legal Requirements: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- Aggregated or Anonymized Data: We may share aggregated or anonymized data, which cannot reasonably be used to identify you, for industry analysis or marketing purposes.
5. Data Security
We have implemented administrative, technical, and physical security measures designed to protect the security of any personal information we process. We use SSL/TLS encryption for data in transit and follow industry best practices for data storage. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.
6. Your Privacy Rights
You have certain rights regarding your personal information. These may include the right to:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request correction of inaccurate or incomplete data.
- Erasure: Request deletion of your personal data, subject to certain exceptions.
- Restrict Processing: Request that we limit the use of your personal data.
- Data Portability: Request that we provide your data in a machine-readable format.
- Object: Object to our processing of your personal data.
- To exercise these rights, please contact us at contact@team.erlcbillboards.com. We will respond to your request within 30 days.
7. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, you are granted specific rights regarding your personal information. You have the right to request that we disclose what personal information we collect, use, and sell. You also have the right to request the deletion of your personal information. We do not "sell" or "share" your personal information as those terms are defined under the CCPA/CPRA. To make a request, please contact us.
8. International Data Transfers
Your information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.
9. Data Retention
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.
10. Children's Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information.
11. Limitation of Liability
ER:LC Billboards, its team, and affiliates shall not be held liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to, loss of data, profits, or other intangible losses, resulting from your access to or use of, or inability to access or use, the platform.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by a revised "Last Updated" date. We will notify you of any significant changes by email or through a prominent notice on our platform.